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:: e-Marketing ::
A sound knowledge of traditional marketing techniques is only the beginning of creating an effective online marketing strategy. Creating linkages in the sales generation cycle between direct mail & telemarketing activities and your web-based marketing activities is essential. But this only leads to the realisation that what is really needed is a tighter integration across the board between all areas of your business. Sometimes this means developing a web site that acts not so much as a promotional vehicle for your products and services, but rather as a device for minimising internal costs associated with sales. Other times it involves streamlining business procedures through the use of Intranets and Extranets. Each business is unique and requires a plan that has been specifically developed for that business. Some of the elements Unit City Constructions has had experience in include:
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